New in 2025 for Scout Quest: More data. Better targeting. Deeper analysis. New ad audiences. Big results.
Scout Quest is M+R’s ethical online data co-op, where organizations pool together their data to learn more, target better, and raise more from their supporters — all while respecting email opt-in and data privacy requirements.
SPRING WEBINAR: Register today to hear how Katrina Sotiropoulos from Feeding America used Scout Quest to generate a massive ROI over email and advertising. Then, folks from M+R can walk through what’s new in Scout Quest for 2025!
It’s all happening on March 4 at 4pm Eastern.
Ready to sign up for our spring cohort? Sign up to participate by March 21!
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In 2025, we’re going bigger with Scout Quest — here’s what’s new:
MORE DATA FOR BETTER REACTIVATION TARGETING:
In recent rounds of Scout Quest, we’ve relied heavily on recent email clicker data to define who is “active” on email files. We’re now going to be collecting opener data as well to broaden our targeting options.
Why? Well, we had previously stopped using opener data when Apple first announced its major privacy changes in 2021. iOS started sending signals — “machine opens” — that people were opening emails even if they didn’t. Opener data was a lot less trustworthy.
Now, we’re adding opener data back into the co-op because we recognize that opener data is still completely valid for identifying when people are using their email accounts. And it means that we’ll be able to go MUCH wider in our reactivation targeting than we have in the past.
GOING DEEPER INTO DONOR FILES:
A hot topic of conversation right now is how groups can reactivate past Trump-resistance donors from his first term (and for some groups, COVID donors!). In the past, our co-op has included five years of donation history.
To accommodate these requests, we’re going to be digging deeper into donor files — a full 10 years — so that we can identify the back 10 years in our donation history requests.
NEW FILE ANALYSIS:
If you participate in Scout Quest, we’ll provide you with a complementary analysis of any special cohort you’d like us to dig deeper into. Let’s pick — for example, a cohort of lapsed Trump donors on your file. We’ll match your file to our database and give you key intelligence back on how those individuals have engaged with your organization — as well as other groups in the co-op.
See a sample report here!
NEED MORE REASONS TO PARTICIPATE? HOW ABOUT RESULTS:
Many nonprofits are already using it to engage and re-engage people who already opted in to their lists with a strong return on investment. Some highlights:
- Co-op-identified subscribers made more than 600 donations at EOY for one participant.
- Another participant has reactivated more than 50,000 subscribers.
- Our new Scout Quest programmatic display audiences killed it at year-end this year, with more than 40% improvements in CPA over other 3rd party audiences for two large Scout Quest participants.
The 2025 Spring Signup Deadline is March 21. Sign up here and/or join us and Katrina Sotiropoulos from Feeding America to hear how Scout Quest can safely, securely, and ethically transform your email and ads programs.
WEBINAR: Tuesday, March 4 | 4pm ET / 1pm PT | REGISTER HERE