Insights for nonprofits

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Diego Ruiz + Marc Ruben + Jonathan Benton | November 14, 2025

Searches up, traffic down: How the AI search cliff impacted 17 nonprofits

How AI-based search is tanking traffic + what nonprofits can do about it.

  • Analytics & Optimization
  • Testing and Optimization
  • Web & Email Optimization
Case Study | GLBTQ+ Legal Advocates and Defenders (GLAD Law)
Elevating Brand and Messaging with GLAD Law
  • Strategic Communications
  • Civil and Human Rights and Welfare
  • Advertising
  • Brand Awareness
  • Brand Development
  • Message Research & Development
  • PR & Media Relations
  • Social Media
  • Strategic Communications
Benchmarks Team Oct 2025
Benchmarks 2026 sign-ups are live!

Let us know you're interested!

  • Analytics & Optimization
  • Benchmarks
Kristen Witkin Oct 2025
Four Scary Predictions for Digital Advertising in 2026

Let’s dive into our predictions for the four most “frightening” changes we think non-profits will face in digital ads by this time next year.  

  • Advertising
  • Multichannel Fundraising
Anne Thompson + Marium Navid Oct 2025
How To Engage Podcasts: 8 Lessons Advocates can take from Zohran Mamdani’s Podcast Blitz

Podcast listening is at record highs, with roughly 1 in 3 Americans listening to at least one show a week.

  • Strategic Communications
  • Supporter Mobilization
  • Advocacy Campaign Strategy
  • PR & Media Relations
  • Social Media
  • Strategic Communications
M+R Oct 2025
WHITE PAPER RELEASE: Real Stories Win: Lessons from a Persuasion Experiment

We’re excited to share our white paper, Real Stories Win: Lessons from a Persuasion Experiment

  • Advertising
  • Audience & Message Research
  • Creative & Brand
  • Advocacy Campaign Strategy
  • Creative and Design
  • Message Research & Development
M+R Sep 2025
WEBINAR 10/8: Lessons from a persuasion experiment

Please join us for our free webinar, Real Stories Win, on October 8!

  • Advertising
  • Audience & Message Research
  • Creative & Brand
  • Creative and Design
  • Message Research & Development
Rabiah Ahmed + Marc Ruben Sep 2025
Here we are

Resources and more for facing threats to the nonprofit sector

  • Advocacy Strategy & Campaigns
  • Digital Organizing and Mobilization
  • Strategic Communications
  • Voter Mobilization and GOTV
Anne Paschkopić Sep 2025
A first-timer’s guide to CRM migration

5 tips for getting it (mostly) right the first time

  • Email & SMS
  • Multichannel Fundraising
  • Advertising
  • Email
Margaret Webster Sep 2025
5 Ways Food Banks and Others Can Build Their Programs to Meet the Hunger Crisis

There’s no denying it: food banks need more support than ever.  Food banks were already seeing record numbers of people needing help with food, and now, with the Reconciliation Bill 🤮 signed into law, we know even more people will be turning to their local food bank as critical anti-hunger programs are slashed. In M+R’s […]
Laura Klavon Sep 2025
Creating the Creative: Benchmarks

Creative lessons from a decade of Benchmarking

  • Creative & Brand
  • Benchmarks
  • Creative and Design
Nick Blake Aug 2025
The Trump administration is trying to suppress public input. What should advocacy organizations do?

The Trump administration suddenly ended support for accepting public comments on proposed regulatory changes via the federal government's API. 

  • Advocacy Strategy & Campaigns
  • Supporter Mobilization
  • Advocacy Campaign Strategy
M+R Aug 2025
ICYMI: Scout Quest Fall Cohort Webinar

Webinar recording + all the key dates for signing up

  • Analytics & Optimization
  • Scout Quest Data Co-op
M+R Aug 2025
Webinar in one week — Scout Quest!

Register for our webinar to get the latest on how groups have been using Scout Quest co-op data (including amazing performance data!).
M+R Aug 2025
Want Scout Quest data for EOY? 

Sign up by September 5 or join our webinar to learn more!

  • Analytics & Optimization
  • Scout Quest Data Co-op
Matt Derby Jul 2025
The Silicon Valley Power Couple Nobody Asked For: Instagram and Google are now a *thing*

Instagram and Google have both swiped right

  • Advertising
  • Social & Influencers
  • Social Media
M+R Jul 2025
Summer in the cities

Hot stuff: M+R is headed to National Harbor, Maryland for the Bridge Conference and New Orleans for Netroots Nation. Come sweat it out with us and a whole lot of other kick-ass do-gooders.

  • Email & SMS
  • Multichannel Fundraising
  • Social & Influencers
  • Advocacy Campaign Strategy
  • PR & Media Relations

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