The 2017 Benchmarks Study is going to ROCK. Join in.

by | Nov 14, 2016

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If you love data, and nonprofits, and learning things (which, since you’re reading this here post, is a pretty safe bet), then you also love M+R’s annual Benchmarks Study. Or at least you should.

Every year, M+R teams up with nonprofits large and small (and medium) to compile an in-depth look at nonprofit data, strategy, and trends. We’re pretty dang proud of how comprehensive and useful Benchmarks is for nonprofit fundraisers, organizers, and marketers—and we work hard to make each edition better than the last.

A big part of that is making sure we include data from a wide and ever-growing variety of nonprofits. That’s where you come in. Because the only thing we love more than data is MORE DATA.

If you take a look at the 2016 Benchmarks Study, you’ll find hard numbers and deep analysis of email, fundraising, advocacy, social media, digital ads, web stats, and more. There are also some cute pugs on page 20. And at the very end, you’ll find a list of over 100 nonprofits who contributed their data to the massive number-crunching operation that is Benchmarks.

Will you join them and take part in our 11th Benchmarks Study in 2017? By adding your data, you’ll help make Benchmarks even more useful for folks just like you who are trying to figure out this whole online fundraising/advocacy/organizing/marketing thing.

There would be a few hours of effort required on your part. We do our best to make this easy, outlining what data we need from you—mostly a couple of data exports and coding of your message data. Again, we take measures to make sure that your organization’s data is confidential and non-identifiable in the final study. Only you will know how your organization stacks up in the end!

If you would like to participate, please review and fill out the consent form here. We’ll then reach out to you about next steps.

Benchmarks 2017 is going to absolutely rock. I hope you’ll be part of it!