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Find the Hidden Markets that will expand your donor universe
Lookalike modeling is a great way to find new donors for your cause… but if you’re only modeling off your typical donor, you’re missing out on potential hidden, non-traditional audiences.
Lookalike modeling is a great way to find new donors for your cause… but if you’re only modeling off your typical donor, you’re missing out on potential hidden, non-traditional audiences.
Here’s a simple, 4-step action plan you can take to ensure your advocacy ads aren’t showing up in the wrong places.