Three Ways to Use Open Rates
What do open rates really tell you about your program or your supporters? M+R Research Labs cracked the code!
2010 eNonprofit Benchmarks Study
Note: This is an archived publication! Visit www.e-benchmarksstudy.com for the most recent versions of all our Benchmarks studies and Benchmarks Extras. The 2010 eNonprofit Benchmarks Study offers valuable insights and key industry benchmarks for online messaging,...
2010 Nonprofit Social Media Benchmarks Study
Note: This is an archived publication! Visit www.e-benchmarksstudy.com for the most recent versions of all our Benchmarks studies and Benchmarks Extras. When it comes to social media, nonprofits find themselves making it up as they go along. We hope to shed some light...
Weak economy, strong campaign*
*Or, How to stop worrying and beat the recession. The results rolling in from the fundraising appeal were… well, terrible. It was mid-November, the economy was in shambles and getting worse by the day and Oxfam America’s first end-of-year email appeal of 2008 was...