2010 Nonprofit Social Media Benchmarks Study
Note: This is an archived publication! Visit www.e-benchmarksstudy.com for the most recent versions of all our Benchmarks studies and Benchmarks Extras. When it comes to social media, nonprofits find themselves making it up as they go along. We hope to shed some light...
Do $5 Asks + Big Red Buttons Work? Results from our 2009 End-of-Year Fundraising Tests
When December 2009 rolled around, we were itching to test a number of promising new strategies to increase our clients’ online fundraising returns. We decided to take advantage of the high volume of online fundraising and website traffic that mark the end-of-year period to run a number of tests for our clients.
The results were surprising.
Quadruple digits: Who and how to ask for the (relatively) big bucks online
In M+R and NTEN’s most recent eNonprofit Benchmarks Study, we found that although high dollar donors make up fewer than 2% of online donors, their gifts make up more than 18% of funds raised each year. And while many organizations receive large gifts through email and passive web fundraising, few organizations have a 4-digit donor strategy as part of their online programs.
But imagine how many 4-digit gifts you could get if you really asked for them?
How Cross Promotions Can Help Your Organization
Sharing lists for fundraising outreach has long been accepted as a cost-effective practice in the direct mail world. But list sharing has yet to be applied to online lists in any great numbers. Many nonprofits are held back by fears over negative impacts to their...