by M+R | Dec 1, 2007 | Blog Posts, Tools + Papers
Monthly giving (also known as a recurring donors or sustainers program) has come a long way from the early days of child sponsorship. Now a centerpiece of many direct-marketing programs, monthly giving provides a reliable, low-cost stream of revenue that sustains...
by Eve Fox | Sep 1, 2007 | Blog Posts, Tools + Papers
I wanted to share some interesting information from a successful online fundraising campaign we launched on June 7th for our client, the Save Darfur Coalition (www.SaveDarfur.org). The campaign focused on the coalition’s Divest for Darfur advocacy campaign...
by Hilary Zwerdling | Aug 1, 2007 | Blog Posts, Tools + Papers
“Urgent vote TOMORROW!” “Your account balance is overdue.” “Hurry, final sale ends tonight!” With so many other, potentially more urgent messages competing for your email list members’ attention, what can nonprofits do to...
by Eve Fox | May 1, 2007 | Blog Posts, Tools + Papers
When it comes to online fundraising, there is no “one size fits all” magic formula to inspire list members to give. However, some tactics do work better than others. In an attempt to find out which strategies work best and when, we reviewed more than 180 fundraising...
by Eve Fox | Mar 1, 2007 | Blog Posts, Tools + Papers
As more and more organizations turn to the Internet to enhance and expand their fundraising, advocacy and communications work, a number of key questions have arisen, including: How does our online program compare to other programs? What are reasonable goals for list...
by Eve Fox | Jan 1, 2007 | Blog Posts, Tools + Papers
Are you one of the many email fundraisers, organizers, advocates or marketers who view their online statistics with a sigh? Do you fantasize about sky-high open, click-through, and response rates… a list with zero unsubscribes? If so, you are not alone. Nonprofit...
