by Eve Fox | Oct 1, 2006 | Blog Posts, Tools + Papers
Once upon a time in cyberspace, we assumed that including an image in an email action alert or fundraising appeal would make it more effective. But that era may have come and gone. Several recent tests we’ve conducted on behalf of our non-profit clients indicate that...
by Eve Fox | Sep 1, 2006 | Blog Posts, Tools + Papers
Open rates are dropping like flies. When we examined data from 15 national non-profit groups we found a steady, striking decline in email open rates across all the groups over the past two years.