If we had a nickel for every time someone in nonprofit communications asked us, “How many media hits should we get?” then we’d have enough coins to play Gaga on the jukebox till they kicked us out. We’d also be speechless because as you know, the value of earning media is greater than a number you add up at the end of the year.
We’ve always thought there ought to be a better way to measure real media impact. So, we made one! It’s called Mediamarks and we wanted you to be the first to read it.
Our new 2016 Mediamarks Study mines the press results of 40 leading organizations to find the trends and lessons that matter for your nonprofit media program.
Download your free copy now to learn the answers to questions like…
- How much national media coverage is normal for leading nonprofits?
- Did Enviro orgs get a big press bump during the 2015 Paris climate summit?
- Are Health or International orgs more likely to make news in magazines?
And at the end of Mediamarks, you’ll come out knowing the answer to the ultimate media question: What can your organization do to make a deeper impact with the news you make this year?
We hope you dig it.
PS We want to keep making Mediamarks better and better year after year. Tweet your questions & ideas to @MRcampaigns!