Creative Roundup + Best Practices: Vote-by-Mail Edition
Break through election noise with these tips for strong VBM ad creative.
UK Nonprofits: Join Benchmarks 2021!
Benchmarks is venturing across the pond! We’re adding a UK sector to the 2021 Benchmarks and need your help.
Get The Vote-by-mail Out
Voting access is at risk, but voting by mail can level the playing field. Here are 5 ways your digital ads program can help.
Mediamarks 2020 Looks at the Trends of a News Cycle Moving at Warp Speed
This year’s Mediamarks Study offers in-depth data about 2019’s media universe as well as a very early look at how the coronavirus pandemic impacted our work in the first months of 2020.
Stop Hate for Profit
Facebook must change. In response to demands from activists and racial justice organizations, a number of large corporate Facebook advertisers are going dark on paid ads today. Nonprofits are also responding to this moment in a variety of ways.
What Facebook’s new ad policies mean for you
Facebook rolled out new electoral and social issue ad policies. Here are some of the big changes to pay attention to.
Donate. Act. Learn.
Black Lives Matter
Apple Donation Page: A recipe for success?
We explore how Apple Pay can help nonprofits raise some dough and do some good in the world.
Google Analytics and Benchmarks: What you need to know
The insider’s guide to website statistics—and how to find them in Google Analytics
Nonprofits Need Certainty in Uncertain Times
For all the volatility and uncertainty in this moment, the latest edition of our annual Benchmarks Study identifies long-term trends that can ground our strategy and guide our decisions.