Crouching Tiger, Hidden Strategy: On the hunt for reporter relationships
Want to cultivate reporter relationships like a pro? Our handy step-by-step guide will have you on the front page in no time.
Tackling media work with coalitions: The whole…err..eight yards
8 things we learned from fantasy football that coalitions can use in their media strategies. Follow tips from the virtual gridiron and you’ll be scoring with the press in no time.
Make it easy: Use one checkbox to transform your membership program
Seems like everything you hear these days is monthly donor this and sustaining gifts that. We all want that regular, reliable support. But you can apply the same principles that make monthly giving so valuable to your membership program — and reap huge rewards. It starts by adding a single checkbox to your donation page.
Nonprofit tele-townhalls: How to get 10,000 people in a ‘room’
We love in-person interaction – events, knocking on doors, training volunteers, etc. BUT that stuff is expensive, and takes a ton of people-hours to get off the ground and maintain. When you’re looking for budget and time saving ways to build power and grassroots for your organization, here are three reasons why you should consider a tele-townhall for your issue.
Should Your Nonprofit Care About Website Optimization? A Flow Chart.
Like mid-80s Madonna, the best websites are constantly evolving — they are always making improvements to their design to increase their conversion rates. Are you optimizing your nonprofit’s website? Should you be?
Crafting Rapid Response: Winning the Hobby Lobby Loss on Facebook
A Planned Parenthood Action Fund case study in being totally zen, totally kickass, and recruiting tens of thousands of supporters via Facebook when big news breaks.
Our All Time Favorite Terrible Marketing Email Mistakes – And How to Avoid Them
The best part of the worst email is learning what not to do. Have you been making these mistakes?
“Politicians can’t read, but they can count” — a nonprofit summer organizing Q+A
With midterm elections on the horizon, M+R’s Campaigner-in-Chief shares his thoughts on how organizations can make the most out of this year’s August recess.
An Op-Ed About Op-Eds for Nonprofits Writing Op-Eds
Is the time it takes to write and place an op-ed for your nonprofit’s cause really worth it? Yes…and no, not really. Read on to learn more.
Love and List Growth: A (True) Fairy Tale
Once upon a time, there was a children’s hospital, the fairest children’s hospital in all the land. Its name was Children’s Hospital Los Angeles, and it had BIG dreams, but a modest email list. This is how everything changed…