‘Length, schmength’ and other wisdoms from Madeline Stanionis
Guidestar recently published a Q&A with our Creative Director Madeline Stanionis about how to raise money with email. Check out her answers about how email is different from direct mail and how you can make your email program awesome.
Sacred Cow Tipping: When Best Practices Aren’t Best
Rules are meant to be broken, and the sacred cows of online fundraising are ready to be tipped. Check out 3 examples of success that go against so-called best practices.
Adventures in Multichannel Marketing: What to try & what to skip
Multichannel is the hot new thing — but what is it, exactly? And can it really live up to the hype? Find out in our newest publication, “Adventures in Multichannel Marketing” — free to download!
August Recess: Hit a Home Run for Your Cause
Surely you’re ready for August Recess. But what about your organization? Check out our new August Recess playbook full of online and offline drills so you can start working with your supporters to win more power for your cause this summer.
Here’s the deal on the Supreme Court and marriage equality
Since we work with LGBT groups and spend a lot of time thinking about and fighting for gay rights, our friends and families often ask us to explain things like the upcoming Supreme Court rulings. And this stuff gets complicated, so sometimes we even need reminding ourselves. A few of us put together this little primer so everyone knows what’s going on.
Email Writing: Top 5 Rookie Mistakes to Avoid
Writin’ ain’t easy. Learn from these top 5 rookie writer mistakes so you can write punchy, heartstring-tuggy, super-effective emails… like a boss.
Do $5 Asks Really Work? Part Deux: The Reckoning
Once is never enough! In the grand tradition of “2 Fast 2 Furious” and “Dumb & Dumberer”, here’s the sequel to our original post about everyone’s favorite fundraising trend: the $5 ask. This time, we investigated the LONG TERM value of this tactic. Spoiler alert: the $5 ask still wins.
YourOrganization.sucks, or Why you should care about gTLDs
The internet is changing, with the addition of some new generic top-level domains on the horizon. Find out how to keep up with the changes and what it means for your organization’s marketing.
Come heckle us at NTC!
Michael Ward and Madeline Stanionis are heading to Minneapolis for #13NTC. Check out where you can find us, and how you can get root beer floats and gummy mustaches!
Quick Hack To Find Your Facebook / Email Overlap
Say you have 100,000 email subscribers and 60,000 Facebook fans. You know there’s a big overlap there. But, just how big is that overlap? Thanks to a clever little hack using Facebook’s Power Editor, we now know how to estimate that.