Lab – M+R - Page 44

A few of our favorite things

by Will Valverde | Dec 28, 2012

Our most popular posts from 2012 range from big wins for our clients to mobile optimization. We’ve shared all of our favorite things from the past year… check them out!

Top 10 Fun Flashbacks from 2012

by Pem Brown | Dec 21, 2012

From stopping SOPA to reviewing binders full of women to reading each and every one of the roughly eleventy zillion fundraising messages from the Obama campaign, there was a lot to love about 2012. Read on for a look back at the coolest, slickest, funnest, kickassingest projects M+R and Watershed worked on this year with our amazing clients…

Should I do something about this Giving Tuesday thing?

by Beth Dahlman | Nov 14, 2012

Have you heard about “Giving Tuesday,” but aren’t really sure whether or how to work it into your strategy? We think it’s worth incorporating, but with some caution. Read our tips for how to gracefully use Giving Tuesday to boost your program.

It’s the end of the year as we know it, and I feel fine

by Heather Buchheim | Oct 19, 2012

Year-end fundraising season is around the corner, but it’s not the end of the world! In fact, it’s the most wonderful time of the year to raise money for your cause! But it can be pretty stressful. If you want to have a stress-free end-of-year fundraising campaign, just take this advice from Heather Buchheim of Watershed Company.

Shazam! Your email list is now your Facebook list. 4 ways to take advantage

by Adam Gerber | Oct 12, 2012

Big news from Facebooklandia: In addition to targeting Facebook ads by geography and interest, nonprofits can now upload lists of email addresses and target Facebook ads to specific individuals. This means that, as marketers, we can design ads for specific segments of...