Benchmarks Extra: Facebook
Want some data, takeaways & recommendations for social media strategies that work? Check out M+R’s Benchmarks Extra: Facebook.
Turning a state battle into a national victory
How do you build a groundswell of support for a state-specific issue where only the state’s residents can directly advocate with state legislators – and then how do you capitalize on your victory?
Benchmarks Extra: Correlations
If your organization sends any fundraising email, you’re probably also getting complaints from supporters that you’re always bugging them for money. But do organizations that send out more fundraising email get slapped on the wrist with lower response rates?
The Upsell Lightbox Story, or How I Learned to Stop Worrying and Love Recruiting a Whole Bunch of New Monthly Donors
Monthly donors are gold, but they’re hard to come by! Have you tried an “upsell lightbox” yet?
Why we LOVE the “Like” Button!
The “Like” button is a simple action that can yield great results – garnering action from the most engaged Facebook users, expanding your presence on Facebook, giving you tons of information about who likes your site, and ultimately driving a whole lot of new traffic your way.
Wondering when to post on Facebook?
Wondering when to post on Facebook?
I think this latest infographic further confirms that there’s no absolute correct answer to this question — something you should keep that in mind whenever you’re reading something that tells you otherwise. The answer depends on who you ask!
Are You Using Twitter’s Web Intents Yet? You Should Be!
Twitter recently rolled out a new and MUCH improved way of prompting people to share your content. They’re called web intents, and they provide a whole new suite of capabilities for getting the most out of Twitter.
What’s a ‘viral’ video and how can you get one?
Organizations stand to gain a lot by promoting online videos that go “viral.” But what does “viral” really mean, and how can your organization increase the likelihood that a video will become an internet smash hit?
Using Hashtags to Expand Your Reach on Twitter
With over 150 million users, Twitter is an increasingly valuable tool for reaching new supporters and enhancing brand recognition. So how can your organization reach outside of its immediate followers and tap into that pool of 150 million users? One key lies in the strategic use of hashtags.
Tip: Make your audience the hero of your story
Storytelling can take your online campaign to the next level. But are you using stories effectively? Here’s one tip that can help.