Do Images Help or Hurt Your Email Campaigns?
Once upon a time in cyberspace, we assumed that including an image in an email action alert or fundraising appeal would make it more effective. But that era may have come and gone. Several recent tests we’ve conducted on behalf of our non-profit clients indicate that...
Why Open Rates are Dropping and What it Means for You
Open rates are dropping like flies. When we examined data from 15 national non-profit groups we found a steady, striking decline in email open rates across all the groups over the past two years.
Entertain the Vote: Tips for Developing a Flash Animation
What can animated cartoons really do for a campaign and how should you use them? Check out our tips for setting expectations, developing a work plan, and evaluating the success of your next Flash video cartoon campaign.
Cultivating New List Members
Want to Cultivate New List Members? Skip the Small Talk! Thinking about sending out a carefully crafted welcome message to help introduce new list members to your organization and get them engaged in your work? Better think again! If your goal is to cultivate good...
Creating Your Own Benchmarks
You have a list of online subscribers. And you’re sending them emails—perhaps a mix of advocacy alerts, fundraising appeals, and updates on your work. Congratulations, you’ve got an online communications program! The question is: How successful is it?
What Political Campaigns Can Learn From Nonprofit Online Organizing
Nonprofit organizations have developed online methods that are useful in the campaign world. When putting together your campaign’s online strategy, consider the following lessons that nonprofits have learned from online planning, recruitment, list management and systems.
Mobilizing Online Resources in Response to Breaking News
A rapid response opportunity can be tied to any number of breaking news events, from an external happening such as a natural disaster, crime, legislative activity or war, to news that an organization is able to create itself, including a report release or press release.
Simple Ways to Raise More Online
In recent years, M+R has helped a number of groups that do not work on emergency relief to double and even triple their returns from online fundraising. Below are some simple tips on how to create a successful online fundraising campaign.