In case you missed it, we officially opened up participation in the Spring cohort of our ethical data co-op, Scout Quest with a pretty great webinar yesterday!
If you couldn’t make it, you can find the recording here.
If you’ve been waiting for this moment and are ready to participate, email us at scoutquest@mrss.com, and we’ll get right back to you with the participation agreement and instructions for submitting your data.
But the big highlight from the webinar was the delightful Katrina Sotiropolous from Feeding America. She shared:
- How Feeding America got a 681% return on investment in just four months from using Scout Quest data to reactivate inactive email subscribers.
- How they identified 540 new mid-level donors on their file that wouldn’t have been on their radar without Scout Quest.
- How Scout Quest advertising audiences generated an immediate return-on-investment in their digital prospecting efforts.
If you want to participate in Scout Quest this Spring, reach out to us today! The important dates:
- March 21: confirm participation
- April 4: data submissions due
- May 9: data summary dashboards delivered to participants
- May 16: deadline to decide what data to purchase
- May 23: all data delivered and Facebook advertising audiences become available
Questions? Comments? Check out the webinar here and/or get in touch with our ace Scout Quest team here.