Today: Storytelling and the Art of Email Writing at Blackbaud Conference
M+R’s Steve Daigneault presents “Storytelling and the Art of Email Writing” at this year’s Blackbaud Conference. Check out the paper here.
What to do when City Hall plans to cut your budget, or how a kinkajou grabbed the Mayor’s attention
Every year, the Bronx Zoo and New York Aquarium have to fight for city funding – but this year the stakes were especially high. Find out how our campaign helped save their funding!
Turning a state battle into a national victory
How do you build a groundswell of support for a state-specific issue where only the state’s residents can directly advocate with state legislators – and then how do you capitalize on your victory?
What’s a ‘viral’ video and how can you get one?
Organizations stand to gain a lot by promoting online videos that go “viral.” But what does “viral” really mean, and how can your organization increase the likelihood that a video will become an internet smash hit?
Tip: Make your audience the hero of your story
Storytelling can take your online campaign to the next level. But are you using stories effectively? Here’s one tip that can help.