Digging into eNewsletters
“Urgent vote TOMORROW!” “Your account balance is overdue.” “Hurry, final sale ends tonight!” With so many other, potentially more urgent messages competing for your email list members’ attention, what can nonprofits do to...
Do Email Silences Matter?
Are you one of the many email fundraisers, organizers, advocates or marketers who view their online statistics with a sigh? Do you fantasize about sky-high open, click-through, and response rates… a list with zero unsubscribes? If so, you are not alone. Nonprofit...
Entertain the Vote: Tips for Developing a Flash Animation
What can animated cartoons really do for a campaign and how should you use them? Check out our tips for setting expectations, developing a work plan, and evaluating the success of your next Flash video cartoon campaign.