Our extra special Benchmarks preview to answer burning questions
We asked, we surveyed, we analyzed—our early Benchmarks deep dive into what the data tells us about 2018 EOY giving.
The 2019 Benchmarks will be mind-boggling. Join us for the journey!
We want YOU to be part of the 2019 Benchmarks Study—here’s how!
5 Testing Mistakes Everyone Makes Once (and How to Not Make Them Again)
A good test is one of the most effective tools to learn what works; a bad test is one of the easiest ways to learn something that isn’t true. Sorting the good from the bad mostly comes down to consistently following some simple rules, and resisting the urge to take shortcuts.
Social media director’s guide to 2018 Benchmarks
Top social media takeaways—and new metrics!—from this year’s Benchmarks Study.
Appeal Volume and the Impact on Online Donor Retention
What this year’s Benchmarks teaches us about message volume and retention rates.