2010 Nonprofit Social Media Benchmarks Study
Note: This is an archived publication! Visit www.e-benchmarksstudy.com for the most recent versions of all our Benchmarks studies and Benchmarks Extras. When it comes to social media, nonprofits find themselves making it up as they go along. We hope to shed some light...
Review of Recent Online Communications Benchmarks Studies
As more and more organizations turn to the Internet to enhance and expand their fundraising, advocacy and communications work, a number of key questions have arisen, including: How does our online program compare to other programs? What are reasonable goals for list...
Creating Your Own Benchmarks
You have a list of online subscribers. And you’re sending them emails—perhaps a mix of advocacy alerts, fundraising appeals, and updates on your work. Congratulations, you’ve got an online communications program! The question is: How successful is it?