Why Open Rates are Dropping and What it Means for You
Open rates are dropping like flies. When we examined data from 15 national non-profit groups we found a steady, striking decline in email open rates across all the groups over the past two years.
Creating Your Own Benchmarks
You have a list of online subscribers. And you’re sending them emails—perhaps a mix of advocacy alerts, fundraising appeals, and updates on your work. Congratulations, you’ve got an online communications program! The question is: How successful is it?