Right Audience. Right Channel. Right Creative.
Using interesting data insights to better reach and inspire your donors
Beyond Personas: Data-Driven Audience Insights and How to Use Them
Learn more about finding the right audience in the right channel with the right creative at TWO upcoming events!
Everything you need to know about participating in the 2021 Benchmarks
We hope you’ll join us for the 2021 Benchmarks Study! Here’s what you need to know about participating.
Google Analytics and Benchmarks: What you need to know
The insider’s guide to website statistics—and how to find them in Google Analytics
Nonprofits Need Certainty in Uncertain Times
For all the volatility and uncertainty in this moment, the latest edition of our annual Benchmarks Study identifies long-term trends that can ground our strategy and guide our decisions.