What Bill Murray can teach you about email marketing
Neverending lessons from Groundhog Day.
2015 End-of-Year Online Fundraising Roundup
It’s not easy, taking the measure of a year. Yes, we can call it twelve months, or 365 days, or 525,600 miiiiinutes. But what matters is the progress made, goals reached, and lives changed. For non-profits, weighing the impact of a year often starts at the end, by...
Should we even send emails to Congress anymore?
The simple answer: YES. Complicated & honest answer: Email advocacy matters if you do it right.
Raising lots of money on Father’s Day? Ugh, as if!
Other Hallmark Holidays can’t compete with the fundraising power of New Year’s Eve. But if you’re gonna send that email anyway, here are 6 ideas to keep in mind.
Say yes to the test!
A trio of testing tools to help you figure out if you are raising as much money and hell as you statistically can for your cause.