#60Tests60Min recap from 2013 Blackbaud Conference
Check out some of the nuggets of knowledge from “60 Tests in 60 Minutes” – a session presented at 2013 BBcon by M+R’s very own Sarah DiJulio and Planned Parenthood’s Stephanie Lauf.
‘Length, schmength’ and other wisdoms from Madeline Stanionis
Guidestar recently published a Q&A with our Creative Director Madeline Stanionis about how to raise money with email. Check out her answers about how email is different from direct mail and how you can make your email program awesome.
Sacred Cow Tipping: When Best Practices Aren’t Best
Rules are meant to be broken, and the sacred cows of online fundraising are ready to be tipped. Check out 3 examples of success that go against so-called best practices.
Adventures in Multichannel Marketing: What to try & what to skip
Multichannel is the hot new thing — but what is it, exactly? And can it really live up to the hype? Find out in our newest publication, “Adventures in Multichannel Marketing” — free to download!
Email Writing: Top 5 Rookie Mistakes to Avoid
Writin’ ain’t easy. Learn from these top 5 rookie writer mistakes so you can write punchy, heartstring-tuggy, super-effective emails… like a boss.