Do $5 Asks Really Work? Part Deux: The Reckoning

Do $5 Asks Really Work? Part Deux: The Reckoning

Once is never enough! In the grand tradition of “2 Fast 2 Furious” and “Dumb & Dumberer”, here’s the sequel to our original post about everyone’s favorite fundraising trend: the $5 ask. This time, we investigated the LONG TERM value of this tactic. Spoiler alert: the $5 ask still wins.