Turning a state battle into a national victory
How do you build a groundswell of support for a state-specific issue where only the state’s residents can directly advocate with state legislators – and then how do you capitalize on your victory?
Benchmarks Extra: Correlations
If your organization sends any fundraising email, you’re probably also getting complaints from supporters that you’re always bugging them for money. But do organizations that send out more fundraising email get slapped on the wrist with lower response rates?
What’s a ‘viral’ video and how can you get one?
Organizations stand to gain a lot by promoting online videos that go “viral.” But what does “viral” really mean, and how can your organization increase the likelihood that a video will become an internet smash hit?
Why you should open with a ‘green monster’
Want proof that a story is a more powerful motivator than a shocking stat? Well, now we’ve got test results.
How We Boosted Run for the Wild’s Fundraising by 85%!
Want to know how M+R helped boost the Wildlife Conservation Society’s Run for the Wild fundraising by 85%? Check out this article to find out what made such a huge difference.