Storytelling and the Art of Email Writing

Storytelling and the Art of Email Writing

How can smart organizations harness the power of stories to communicate with supporters and get them to donate? In our newest publication, M+R digs into what makes stories powerful, and offers concrete tips for crafting emails that successfully use stories to compel supporters to give.

Join us for the 2011 eNonprofit Benchmarks Study Release

Join us for the 2011 eNonprofit Benchmarks Study Release

Be among the first to learn what changed online this year for nonprofits: Join our LIVE panel on the results of the 2011 e-Nonprofit Benchmarks Study on Tuesday March 22nd.

RSVP to join us in New York City, Washington D.C., or via webcast from 2-3:30 p.m. on Tuesday March 22nd.

Weak economy, strong campaign*

Weak economy, strong campaign*

*Or, How to stop worrying and beat the recession. The results rolling in from the fundraising appeal were… well, terrible. It was mid-November, the economy was in shambles and getting worse by the day and Oxfam America’s first end-of-year email appeal of 2008 was...