Do Email Silences Matter?
Are you one of the many email fundraisers, organizers, advocates or marketers who view their online statistics with a sigh? Do you fantasize about sky-high open, click-through, and response rates… a list with zero unsubscribes? If so, you are not alone. Nonprofit...
Why Open Rates are Dropping and What it Means for You
Open rates are dropping like flies. When we examined data from 15 national non-profit groups we found a steady, striking decline in email open rates across all the groups over the past two years.
Mobilizing Online Resources in Response to Breaking News
A rapid response opportunity can be tied to any number of breaking news events, from an external happening such as a natural disaster, crime, legislative activity or war, to news that an organization is able to create itself, including a report release or press release.
Simple Ways to Raise More Online
In recent years, M+R has helped a number of groups that do not work on emergency relief to double and even triple their returns from online fundraising. Below are some simple tips on how to create a successful online fundraising campaign.