Union of Concerned Scientists
UCS already had super-strong fundraising metrics. Instead of resting on their laurels, UCS asked us an ambitious question: “How can we do better? Much better?”
Non-stop: Semi-Frantic Year-End Writing Tips
How to keep writing powerful copy through the end of your year-end campaign, with some help from the smash musical Hamilton.
Raising lots of money on Father’s Day? Ugh, as if!
Other Hallmark Holidays can’t compete with the fundraising power of New Year’s Eve. But if you’re gonna send that email anyway, here are 6 ideas to keep in mind.
Say yes to the test!
A trio of testing tools to help you figure out if you are raising as much money and hell as you statistically can for your cause.
Matchmaker, matchmaker, make me a match
M+R took a look at how 16 nonprofit organizations used matching gift offers (or not) during end-of-year online fundraising. Here’s what we found.