2014 Nonprofit Year-End Fundraising In Review
Champagne is for chumps. Here’s some data worth toasting to.
Gmail Promotions Tab – A New Way to View Your Promotions
Nonprofit communicators have been complaining about the not-so-new-anymore Gmail Promotions tab for a year. But for the past few months, Google has been quietly testing a new feature for the tab that you might make you see it in a shiny new light.
Make it easy: Use one checkbox to transform your membership program
Seems like everything you hear these days is monthly donor this and sustaining gifts that. We all want that regular, reliable support. But you can apply the same principles that make monthly giving so valuable to your membership program — and reap huge rewards. It starts by adding a single checkbox to your donation page.
Should Your Nonprofit Care About Website Optimization? A Flow Chart.
Like mid-80s Madonna, the best websites are constantly evolving — they are always making improvements to their design to increase their conversion rates. Are you optimizing your nonprofit’s website? Should you be?
Love and List Growth: A (True) Fairy Tale
Once upon a time, there was a children’s hospital, the fairest children’s hospital in all the land. Its name was Children’s Hospital Los Angeles, and it had BIG dreams, but a modest email list. This is how everything changed…