Nonprofit communicators have been complaining about the not-so-new-anymore Gmail Promotions tab for a year. But for the past few months, Google has been quietly testing a new feature for the tab that you might make you see it in a shiny new light.
Seems like everything you hear these days is monthly donor this and sustaining gifts that. We all want that regular, reliable support. But you can apply the same principles that make monthly giving so valuable to your membership program — and reap huge rewards. It starts by adding a single checkbox to your donation page.
Like mid-80s Madonna, the best websites are constantly evolving — they are always making improvements to their design to increase their conversion rates. Are you optimizing your nonprofit’s website? Should you be?
Once upon a time, there was a children’s hospital, the fairest children’s hospital in all the land. Its name was Children’s Hospital Los Angeles, and it had BIG dreams, but a modest email list. This is how everything changed…
Do you have more questions about what the 2014 Benchmarks Study means for your nonprofit? That’s good – we have more answers!