Think you have all the answers? Below are 4 questions that were the inspiration for some really cool tests that we’ve helped execute with our clients. Head on over to our Facebook and Twitter pages and let us know what YOU think the answers are.
Guidestar recently published a Q&A with our Creative Director Madeline Stanionis about how to raise money with email. Check out her answers about how email is different from direct mail and how you can make your email program awesome.
Rules are meant to be broken, and the sacred cows of online fundraising are ready to be tipped. Check out 3 examples of success that go against so-called best practices.
Multichannel is the hot new thing — but what is it, exactly? And can it really live up to the hype? Find out in our newest publication, “Adventures in Multichannel Marketing” — free to download!
Writin’ ain’t easy. Learn from these top 5 rookie writer mistakes so you can write punchy, heartstring-tuggy, super-effective emails… like a boss.