Once is never enough! In the grand tradition of “2 Fast 2 Furious” and “Dumb & Dumberer”, here’s the sequel to our original post about everyone’s favorite fundraising trend: the $5 ask. This time, we investigated the LONG TERM value of this tactic. Spoiler alert: the $5 ask still wins.
The 2013 eNonprofit Benchmarks Study is here – the one and only indispensable guide to what’s happening in nonprofit email, fundraising, advocacy, social media, and mobile. Download the report today and see if your organization is leading the way or getting left behind.
Tempted to imitate the Obama team and ask for “just $5” in your next fundraising campaign? Make sure to ask yourself these four questions first!
Over peanuts and gin, two of the Obama 2012 campaign’s top gurus shared the inside scoop on messaging for a successful presidential campaign at M+R’s first Speakeasy. Check out what worked, what tanked, and everything else you wanted to know about their messaging and fundraising campaign.
Valentine’s Day is sweet for more reasons than the candy — it’s also a great time of year for your online strategy. Check out how some organizations are using the season of love (and giving!) to raise money and engage their list.