Guidestar recently published a Q&A with our Creative Director Madeline Stanionis about how to raise money with email. Check out her answers about how email is different from direct mail and how you can make your email program awesome.
Rules are meant to be broken, and the sacred cows of online fundraising are ready to be tipped. Check out 3 examples of success that go against so-called best practices.
Multichannel is the hot new thing — but what is it, exactly? And can it really live up to the hype? Find out in our newest publication, “Adventures in Multichannel Marketing” — free to download!
Writin’ ain’t easy. Learn from these top 5 rookie writer mistakes so you can write punchy, heartstring-tuggy, super-effective emails… like a boss.
Once is never enough! In the grand tradition of “2 Fast 2 Furious” and “Dumb & Dumberer”, here’s the sequel to our original post about everyone’s favorite fundraising trend: the $5 ask. This time, we investigated the LONG TERM value of this tactic. Spoiler alert: the $5 ask still wins.