Email Writing: Top 5 Rookie Mistakes to Avoid
Writin’ ain’t easy. Learn from these top 5 rookie writer mistakes so you can write punchy, heartstring-tuggy, super-effective emails… like a boss.
Do $5 Asks Really Work? Part Deux: The Reckoning
Once is never enough! In the grand tradition of “2 Fast 2 Furious” and “Dumb & Dumberer”, here’s the sequel to our original post about everyone’s favorite fundraising trend: the $5 ask. This time, we investigated the LONG TERM value of this tactic. Spoiler alert: the $5 ask still wins.
The 2013 eNonprofit Benchmarks Study: Your Annual Dose of Data
The 2013 eNonprofit Benchmarks Study is here – the one and only indispensable guide to what’s happening in nonprofit email, fundraising, advocacy, social media, and mobile. Download the report today and see if your organization is leading the way or getting left behind.
Do $5 Asks Really Work?
Tempted to imitate the Obama team and ask for “just $5” in your next fundraising campaign? Make sure to ask yourself these four questions first!
Surprises from Obama’s New Media Staff
Over peanuts and gin, two of the Obama 2012 campaign’s top gurus shared the inside scoop on messaging for a successful presidential campaign at M+R’s first Speakeasy. Check out what worked, what tanked, and everything else you wanted to know about their messaging and fundraising campaign.