(Mostly) Mo’ Money: Analyzing 2012’s End-of-Year Giving
How did your end-of-year campaign compare to last year’s? Check out this blog post to see if your results match up trends from 27 of our clients.
Data 101: Four basic reports you should be pulling
If you want to run a data-driven online program, start running these 4 types of reports.
Top 10 Fun Flashbacks from 2012
From stopping SOPA to reviewing binders full of women to reading each and every one of the roughly eleventy zillion fundraising messages from the Obama campaign, there was a lot to love about 2012. Read on for a look back at the coolest, slickest, funnest, kickassingest projects M+R and Watershed worked on this year with our amazing clients…
Should I do something about this Giving Tuesday thing?
Have you heard about “Giving Tuesday,” but aren’t really sure whether or how to work it into your strategy? We think it’s worth incorporating, but with some caution. Read our tips for how to gracefully use Giving Tuesday to boost your program.
It’s the end of the year as we know it, and I feel fine
Year-end fundraising season is around the corner, but it’s not the end of the world! In fact, it’s the most wonderful time of the year to raise money for your cause! But it can be pretty stressful. If you want to have a stress-free end-of-year fundraising campaign, just take this advice from Heather Buchheim of Watershed Company.