Do $5 Asks Really Work?
Tempted to imitate the Obama team and ask for “just $5” in your next fundraising campaign? Make sure to ask yourself these four questions first!
Surprises from Obama’s New Media Staff
Over peanuts and gin, two of the Obama 2012 campaign’s top gurus shared the inside scoop on messaging for a successful presidential campaign at M+R’s first Speakeasy. Check out what worked, what tanked, and everything else you wanted to know about their messaging and fundraising campaign.
Spread the love this Valentine’s Day
Valentine’s Day is sweet for more reasons than the candy — it’s also a great time of year for your online strategy. Check out how some organizations are using the season of love (and giving!) to raise money and engage their list.
(Mostly) Mo’ Money: Analyzing 2012’s End-of-Year Giving
How did your end-of-year campaign compare to last year’s? Check out this blog post to see if your results match up trends from 27 of our clients.
Data 101: Four basic reports you should be pulling
If you want to run a data-driven online program, start running these 4 types of reports.