End of Year revisited: What worked in 2010
Are you ready for the year-end fundraising push? Before you finalize your plan, you may want to take a look at some of our findings from the 2010 end-of-year season.
End of Year Fundraising Webinar on November 15
Want some pointers on your 2011 End of Year campaign? Join us on November 15 at 4pm EST for a free 45 minute webinar with M+R’s Jonathan Benton.
Today: Storytelling and the Art of Email Writing at Blackbaud Conference
M+R’s Steve Daigneault presents “Storytelling and the Art of Email Writing” at this year’s Blackbaud Conference. Check out the paper here.
Where should you put your acquisition investment dollars?
You’re looking to build your donor file. Should you invest more in online or offline acquisition? We dug into the multichannel data to find out…
Benchmarks Extra: Correlations
If your organization sends any fundraising email, you’re probably also getting complaints from supporters that you’re always bugging them for money. But do organizations that send out more fundraising email get slapped on the wrist with lower response rates?