Where should you put your acquisition investment dollars?
You’re looking to build your donor file. Should you invest more in online or offline acquisition? We dug into the multichannel data to find out…
Benchmarks Extra: Correlations
If your organization sends any fundraising email, you’re probably also getting complaints from supporters that you’re always bugging them for money. But do organizations that send out more fundraising email get slapped on the wrist with lower response rates?
The Upsell Lightbox Story, or How I Learned to Stop Worrying and Love Recruiting a Whole Bunch of New Monthly Donors
Monthly donors are gold, but they’re hard to come by! Have you tried an “upsell lightbox” yet?
What’s a ‘viral’ video and how can you get one?
Organizations stand to gain a lot by promoting online videos that go “viral.” But what does “viral” really mean, and how can your organization increase the likelihood that a video will become an internet smash hit?
Tip: Make your audience the hero of your story
Storytelling can take your online campaign to the next level. But are you using stories effectively? Here’s one tip that can help.