Discounted memberships: A short term gain with long term rewards
Over a year ago, M+R released the results of a test in which we dropped the price of membership with a major nonprofit from $35 to $25 for a limited time for subscribers who had never become members. We teamed up with two University of Maryland economists to roll out...
2010 eNonprofit Benchmarks Study
Note: This is an archived publication! Visit www.e-benchmarksstudy.com for the most recent versions of all our Benchmarks studies and Benchmarks Extras. The 2010 eNonprofit Benchmarks Study offers valuable insights and key industry benchmarks for online messaging,...
2010 Nonprofit Social Media Benchmarks Study
Note: This is an archived publication! Visit www.e-benchmarksstudy.com for the most recent versions of all our Benchmarks studies and Benchmarks Extras. When it comes to social media, nonprofits find themselves making it up as they go along. We hope to shed some light...
Do $5 Asks + Big Red Buttons Work? Results from our 2009 End-of-Year Fundraising Tests
When December 2009 rolled around, we were itching to test a number of promising new strategies to increase our clients’ online fundraising returns. We decided to take advantage of the high volume of online fundraising and website traffic that mark the end-of-year period to run a number of tests for our clients.
The results were surprising.