by Liz Ertner | Feb 1, 2010 | Blog Posts, Tools + Papers
In M+R and NTEN’s most recent eNonprofit Benchmarks Study, we found that although high dollar donors make up fewer than 2% of online donors, their gifts make up more than 18% of funds raised each year. And while many organizations receive large gifts through email and passive web fundraising, few organizations have a 4-digit donor strategy as part of their online programs.
But imagine how many 4-digit gifts you could get if you really asked for them?
by Andrew Stocking | May 19, 2009 | Blog Posts, Tools + Papers
With direct mail and other fundraising channels hitting the skids, nonprofits are looking to boost online revenue in any way they can – trying out new tactics to get that all-important first donation from non-members. This one might have crossed your mind: “What if we...
by Eve Fox | Mar 12, 2009 | Blog Posts, Tools + Papers
There’s no denying that the recent economic downturn is affecting nonprofit organizations’ funding streams. Although a recent M+R study found that nonprofit online fundraising continued to grow through the end of 2008, we did note that average gift sizes have...
by Sarah DiJulio | Jan 30, 2009 | Blog Posts, Tools + Papers
In December of 2008, we published an article showing that online giving had grown significantly between the fall of 2007 and the fall of 2008.1 We decided to take one more look at these trends—the election is over, the economic crisis has deepened and end-of-year...
by M+R | Jan 30, 2009 | Blog Posts, Tools + Papers
*Or, How to stop worrying and beat the recession. The results rolling in from the fundraising appeal were… well, terrible. It was mid-November, the economy was in shambles and getting worse by the day and Oxfam America’s first end-of-year email appeal of 2008 was...
