by Eve Fox | May 1, 2007 | Blog Posts, Tools + Papers
When it comes to online fundraising, there is no “one size fits all” magic formula to inspire list members to give. However, some tactics do work better than others. In an attempt to find out which strategies work best and when, we reviewed more than 180 fundraising...
by Eve Fox | Mar 1, 2007 | Blog Posts, Tools + Papers
As more and more organizations turn to the Internet to enhance and expand their fundraising, advocacy and communications work, a number of key questions have arisen, including: How does our online program compare to other programs? What are reasonable goals for list...
by Eve Fox | Jan 1, 2007 | Blog Posts, Tools + Papers
Are you one of the many email fundraisers, organizers, advocates or marketers who view their online statistics with a sigh? Do you fantasize about sky-high open, click-through, and response rates… a list with zero unsubscribes? If so, you are not alone. Nonprofit...
by Eve Fox | Oct 1, 2006 | Blog Posts, Tools + Papers
Once upon a time in cyberspace, we assumed that including an image in an email action alert or fundraising appeal would make it more effective. But that era may have come and gone. Several recent tests we’ve conducted on behalf of our non-profit clients indicate that...
by Eve Fox | May 12, 2006 | Blog Posts
Want to Cultivate New List Members? Skip the Small Talk! Thinking about sending out a carefully crafted welcome message to help introduce new list members to your organization and get them engaged in your work? Better think again! If your goal is to cultivate good...
