Do Email Silences Matter?
Are you one of the many email fundraisers, organizers, advocates or marketers who view their online statistics with a sigh? Do you fantasize about sky-high open, click-through, and response rates… a list with zero unsubscribes? If so, you are not alone. Nonprofit...
Do Images Help or Hurt Your Email Campaigns?
Once upon a time in cyberspace, we assumed that including an image in an email action alert or fundraising appeal would make it more effective. But that era may have come and gone. Several recent tests we’ve conducted on behalf of our non-profit clients indicate that...
Cultivating New List Members
Want to Cultivate New List Members? Skip the Small Talk! Thinking about sending out a carefully crafted welcome message to help introduce new list members to your organization and get them engaged in your work? Better think again! If your goal is to cultivate good...
Mobilizing Online Resources in Response to Breaking News
A rapid response opportunity can be tied to any number of breaking news events, from an external happening such as a natural disaster, crime, legislative activity or war, to news that an organization is able to create itself, including a report release or press release.