Find the Hidden Markets that will expand your donor universe
Lookalike modeling is a great way to find new donors for your cause… but if you’re only modeling off your typical donor, you’re missing out on potential hidden, non-traditional audiences.
Everything you wanted to know about 2019 EOY fundraising but were afraid to ask
In which we dig into allllll the details + data from 2019 year-end fundraising
Am I normal? Quick trends from 2019 end-of-year fundraising season
Whether you shattered all expectations or struggled woefully to meet your EOY goals, you’re probably wondering, “how did everyone else do?” Here are some trends from our clients’ year-end giving season.
6 tests to try this year-end season
A quick round-up of some of our favorite tests from the past few months
Marketing automation and how to use robots for good
Finally, I live in the future I always dreamed of: my life is run by robots. So it’s no surprise that robots are changing the world of digital fundraising, advocacy, and stewardship as well.