Are you gamifying your emails?
Of this list of rewards, which do you think online donors want the most? Status, power, access, or stuff? The answer may surprise you.
April 19: Webinar on Multichannel Conversion Strategies
Interested in pursuing a multichannel communications and fundraising strategy? Join us on April 19 at 2pm for a webinar on multichannel conversion strategies. Sign up now to reserve your spot on the call!
Discounted memberships: A short term gain with long term rewards
Over a year ago, M+R released the results of a test in which we dropped the price of membership with a major nonprofit from $35 to $25 for a limited time for subscribers who had never become members. We teamed up with two University of Maryland economists to roll out...