Talking Storytelling in Emails with M+R
Steve and Colin got so many great questions on the call that they ran out of time before they could answer them – but they wrote them all down! Read on to see what they think..
Storytelling and the Art of Email Writing
How can smart organizations harness the power of stories to communicate with supporters and get them to donate? In our newest publication, M+R digs into what makes stories powerful, and offers concrete tips for crafting emails that successfully use stories to compel supporters to give.