Like mid-80s Madonna, the best websites are constantly evolving — they are always making improvements to their design to increase their conversion rates. Are you optimizing your nonprofit’s website? Should you be?
How did 2013’s biggest fundraising month compare to 2012’s? Here we tell you what we learned from the fundraising campaigns of some of the country’s top nonprofit organizations. BONUS: We give you a bunch of advice to last through next year-end!
Check out some of the nuggets of knowledge from “60 Tests in 60 Minutes” – a session presented at 2013 BBcon by M+R’s very own Sarah DiJulio and Planned Parenthood’s Stephanie Lauf.
Think you have all the answers? Below are 4 questions that were the inspiration for some really cool tests that we’ve helped execute with our clients. Head on over to our Facebook and Twitter pages and let us know what YOU think the answers are.
Rules are meant to be broken, and the sacred cows of online fundraising are ready to be tipped. Check out 3 examples of success that go against so-called best practices.