Do $5 Asks + Big Red Buttons Work? Results from our 2009 End-of-Year Fundraising Tests
When December 2009 rolled around, we were itching to test a number of promising new strategies to increase our clients’ online fundraising returns. We decided to take advantage of the high volume of online fundraising and website traffic that mark the end-of-year period to run a number of tests for our clients.
The results were surprising.