Sacred Cow Tipping: When Best Practices Aren’t Best
Rules are meant to be broken, and the sacred cows of online fundraising are ready to be tipped. Check out 3 examples of success that go against so-called best practices.
Adventures in Multichannel Marketing: What to try & what to skip
Multichannel is the hot new thing — but what is it, exactly? And can it really live up to the hype? Find out in our newest publication, “Adventures in Multichannel Marketing” — free to download!
August Recess: Hit a Home Run for Your Cause
Surely you’re ready for August Recess. But what about your organization? Check out our new August Recess playbook full of online and offline drills so you can start working with your supporters to win more power for your cause this summer.
Email Writing: Top 5 Rookie Mistakes to Avoid
Writin’ ain’t easy. Learn from these top 5 rookie writer mistakes so you can write punchy, heartstring-tuggy, super-effective emails… like a boss.
Do $5 Asks Really Work? Part Deux: The Reckoning
Once is never enough! In the grand tradition of “2 Fast 2 Furious” and “Dumb & Dumberer”, here’s the sequel to our original post about everyone’s favorite fundraising trend: the $5 ask. This time, we investigated the LONG TERM value of this tactic. Spoiler alert: the $5 ask still wins.