Breaking (Into the) News

Breaking (Into the) News

When the moment is right, and an outstanding piece like The New York Times Magazine’s “Losing Earth” drives widespread conversation on a key issue, reporters and NGOs have an opportunity to ride that wave of attention. Here are a few key tactics.

DO IT LIVE! (on Facebook)

DO IT LIVE! (on Facebook)

Have you watched or participated in a Facebook Live event recently? Given that Facebook estimates that about 2 billion people have watched a Facebook Live broadcast since it launched 2 years ago, the answer is probably yes.

Facebook Fundraising FTW

Facebook Fundraising FTW

Read time: 5 minutes If you hadn’t seen a Facebook Fundraiser before June 16, you probably have by now. In fact, you might even be one of the 529,168 (and counting) people who have recently chipped in to help RAICES reunite families that were separated at the border...