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We know you have a lot going on this time of year — carving pumpkins, planning Halloween costumes, looking at leaves, fighting for democracy and ohmygodsisthisreallyhappeningagain. It’s a busy fall!
So the one and only thing we want to add to your to-do list is easy and quick, and then you can mostly not think about it again until January. Even better: it will pay off with better data and useful insights next year. That’s right, folks. It’s time to sign up for Benchmarks 2025!
If you’re based in the UK or Ireland, use this form.
If you’re based anywhere else, use this one.
The M+R Benchmarks Study is our annual exploration of nonprofit digital programs — web traffic, email, advertising, fundraising, and more. And for several years now, we’ve partnered with our pals at Rally in the UK to create a study just for UK- and Ireland-based groups. We rely on data and survey responses from a wide range of nonprofits for both studies, and we hope you’ll join us for the 2025 edition!
Participation is pretty dang simple:
- We’ll provide detailed instructions outlining the data you’ll need to pull. This mostly involves some data exports and coding of your message data, but it does sometimes take 8+ hours to complete in January.
If you are a current M+R client, we can pull any data we have access to in order to minimize the effort required on your part. Our time will be billed just like other hours in our contract. - Our data analytics team will combine (anonymously!) your responses with data from dozens of other nonprofits to create a set of averages, trends, and key metrics. We take data confidentiality very very seriously. Only you will know how your organization stacks up in the end (and you will know sooooo much about it).
- In addition to helping make the study, after it’s released you’ll get an individualized analysis comparing the data you submitted for your organization to other organizations of your size and type.
This sounds like a lot of work (and it is! Mostly for us!), but we do our best to make it fun and painless and really quite useful for you and your program. So if this sounds like your kind of a good time (🤓) complete the form below.
UK/Ireland friends ➡️ go here
Everyone else ➡️ go here
Deadline to sign up is December 4!