Messaging + Identity

We help our clients like Feeding America, Sierra Club and the Center on Budget & Policy Priorities simplify, communicate, and amplify complex messages. To land on the winning message, we use a variety of methods – reviewing existing message research; conducting our own message tests with in-depth interviews or online surveys; using Facebook ads to find out which messages the public actually engages with the most; and working with traditional research partners to conduct polling and online or offline focus groups. The message guides we create are then delivered in press statements, social media posts, and meetings with lawmakers.

We also create campaign names, taglines, identities, and websites. We know what makes a great brand – but we also know that even the best brand will gather dust on the shelf without smart marketing strategies designed to reach and move audiences. So our designers produce powerful graphics that always reflect the latest best practices in user experience and we often help our clients carry out the marketing for the brands we create.